The Digital Markets, Competition and Consumers Act has received Royal Assent. It creates a regime for the most powerful digital firms and strengthens consumer-law enforcement, including on subscriptions, pricing and fake reviews.
Most coverage will focus on the first half. The second half applies to almost everybody.
The business thought
This is relevant well beyond big technology companies. Subscription journeys, renewal mechanics, pricing presentation and review integrity sit inside product and growth design, not in legal small print at the end.
Which means the people making the decisions that create the exposure are frequently not the people who would recognise it as a legal question.
The practical watch
Audit the entire cancellation path, on mobile as well as desktop. The gap between how easy it is to subscribe and how easy it is to leave is the thing being looked at.
Preserve evidence for reviews and promotions, and make total price and recurring terms clear at the moment of decision rather than on a later screen.
Related reading
- The most automatable job in Britain is the one writing this
- The UK digital-markets regime went live
- The UK chose a regulator-led, principles-based approach to AI
Source: UK government, DMCC Act receives Royal Assent.